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Tweetie Pie Media Appointed to Handle Social Media Management

Created: August 14, 2017
Posted in: Marketing, Press Release

We are pleased to announce that Tweetie Pie Media has taken on the management of our social media platforms. This Greenock based company tendered for the project following staff changes in our marketing team. Board director Linda Battison has taken on responsibility for marketing and will be working closely with the team at Tweetie Pie as we focus on Facebook, Twitter and Instagram.

Members are encouraged to share posts on our Facebook pages – we have a membership page for ASSC and a consumer-facing page for Embrace Scotland. Each month the agency agree a content matrix to ensure we give a regional spread to our posts and tweets and that events and topical information is included.

The (now completed) Growth Fund project allowed us to experiment successfully with ‘promoted posts’ on Facebook and a small budget has now been agreed for this activity. Engagement and Reach are key performance indicators for our campaigns and all social media activity is designed to drive traffic to our websites and if the content is well curated then impressive reach and engagement figures can be obtained without spending additional funds on boosting posts. For example this recent post ‘Name a Scottish town beginning with the first letter of your name…’ has so far reached nearly 15k Facebook users, with 1.2k post clicks and 686 reactions, comments and shares – an engagement rate of 7%.

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