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Recent Posts




The Barometer Survey Results

Created: December 20, 2016
Posted in: Barometer, Business, Industry News, Marketing, Self-catering Industry

At the end of August we conducted a survey with our members about the season from 31 December 2015 – 31 July 2016. 45.5% of our respondents had properties in a rural location, 16.3% semi-rural and 6.6% urban or semi-urban.  43.7% said that bookings for this period were slightly better or the same, with 6.6% […]

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10 Tips for Marketing Your Holiday Rental

Created: November 21, 2016
Posted in: Annual Conference, Marketing, Self-catering Industry

The presentations at the recent Association of Scotland’s Self-Caterers (ASSC) 2016 Self-Catering Conference in Glasgow were packed full of practical information from experts in the self-catering sector and tourism industry, covering a wide range of subjects from Marketing via Search Engine Optimisation to the benefits of booking portals.   The main message of the day […]

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Winners of the EHHA Awards!

Created: October 8, 2016
Posted in: Awards, Marketing, Self-catering Industry, Tourism Industry

The winners of the second European Holiday Home Awards were revealed at a reception hosted by the European Holiday Home Association in Brussels on 27 September 2016.  This year’s awards attracted almost 300 entries from 23 different countries.  Our CEO accepted 2 awards out of 8 categories on behalf of: Best Accessible Holiday Home: Craigengar Lodge […]

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Paws for a Break Pets Welcome Charter

Created: September 2, 2016
Posted in: Marketing, Paws for a Break, Self-catering Industry, Tourism Industry, Visit Scotland

VisitScotland’s research has shown that the pets market is large: 46% of all UK households have one pet or more and 24% of all households have a dog.  Almost a third (30%) of holidaymakers plan their entire holiday around how suitable the destination is for their pet and 72% of dog owners claim they would […]

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Survey Results: Quality Assurance

Created: August 26, 2016
Posted in: Business, Marketing, Quality Assurance, Self-catering Industry

We recently conducted a survey on the importance of quality assurance, asking for views through the EmbraceScotland social media and newsletter.  We wanted to know whether or not it is important to potential visitors to Scotland that our accommodation is quality assured.  The survey results showed that quality assurance does matter to many when booking, and also highlighted the […]

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Scottish holiday homes to embrace the ‘Hound Pound’

Created: August 25, 2016
Posted in: Marketing, Paws for a Break, Self-catering Industry, Tourism Industry

A digital marketing campaign targeting the “Hound Pound” – the money spent by pet-owners who take their four-legged friends on holiday – has been awarded £20,000 by VisitScotland. With the first award from its new-look Growth Fund, the national tourism organisation has match-funded the £40,000 Paws for a Break campaign led by the Association of Scotland’s Self-Caterers’ […]

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ASSC Development Plan Rocket

Created: June 1, 2016
Posted in: Branding, Marketing, Self-catering Industry

The ASSC has launched its Development Plan Rocket in line with the Scottish Tourism Alliance Tourism 2020 Strategy.  The National Strategy Tourism Scotland 2020 was developed to target the markets that offer Scotland the greatest growth potential, to collaborate across the country’s tourism destinations and to develop memorable and authentic experiences sought by today’s visitor, delivered to an expected […]

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ASSC New Branding

Created: April 18, 2016
Posted in: Branding, Business, Marketing

The Association of Scotland’s Self-Caterers commissioned Ali Campbell Creative to rebrand the organisation.  The new look has been very well received by members and industry representatives since its release at the ASSC’s annual conference last November. Ali said, “The chance to rebrand such an important organisation in Scotland’s tourism industry was one that was too […]

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Spirit of Scotland: VisitScotland’s New Marketing Strategy

Created: March 6, 2016
Posted in: Industry News, Marketing, Tourism Industry, Visit Scotland

Spirit of Scotland: VisitScotland’s New Marketing Strategy VisitScotland representatives have been letting industry know about the new the marketing approach for 2016. In brief: Their new theme – The Spirit of Scotland – represents a change in in approach for their marketing campaign. It also represents the new spirit of ‘working together’. VisitScotland see themselves […]

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