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Visit Scotland

VisitScotland 2016 Visitor Summary Insights

Created: June 27, 2017
Posted in: Self-catering Industry, Tourism Industry, Uncategorized, Visit Scotland

Overnight stay International & Domestic plus day Tourism performance in Scotland in 2016 demonstrated a complex relationship between domestic and international visitor behaviour. Read the full report: 2016 Stats Summary.

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Paws for a Break Pets Welcome Charter

Created: September 2, 2016
Posted in: Marketing, Paws for a Break, Self-catering Industry, Tourism Industry, Visit Scotland

VisitScotland’s research has shown that the pets market is large: 46% of all UK households have one pet or more and 24% of all households have a dog.  Almost a third (30%) of holidaymakers plan their entire holiday around how suitable the destination is for their pet and 72% of dog owners claim they would […]

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Spirit of Scotland: VisitScotland’s New Marketing Strategy

Created: March 6, 2016
Posted in: Industry News, Marketing, Tourism Industry, Visit Scotland

Spirit of Scotland: VisitScotland’s New Marketing Strategy VisitScotland representatives have been letting industry know about the new the marketing approach for 2016. In brief: Their new theme – The Spirit of Scotland – represents a change in in approach for their marketing campaign. It also represents the new spirit of ‘working together’. VisitScotland see themselves […]

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VisitScotland Digital Reviews

Created: July 10, 2015
Posted in: Member Benefits, Resources, Visit Scotland

The digital world is constantly evolving, with more and more visitors accessing information online than ever before. It can be a challenge for tourism businesses to keep up with all the developments. VisitScotland recognises this and is offering support to maximise your online presence through free digital reviews for Quality Assured tourism businesses. What’s involved? The review can […]

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