ASSC 2015 Conference Programme

Sessions include:

• Exceeding Expectations – Nick Nairn, celebrity chef and entrepreneur

How to deliver service excellence, what to do and what not to do to keep growing your business, the importance of added value and going the extra mile.

• Marketing Scotland: The Next Chapter 2016 – Charlie Smith, Marketing Director, VisitScotland

What VisitScotland is doing to put ‘heads on beds’, what is happening with VisitScotland.com, how VisitScotland is dealing with OTAs, an outline of the new marketing strategy.

• Expanding Horizons & Innovation – Cathy Craig, Commercial Director of Abellio Scotrail

The customer journey experience, not being afraid of innovation and trying new things, small budget orientation and expanding horizons.

• Right Message, Right Time: Excellence in the Online Customer Journey – Joel Lumsden, Attacat Ltd

What people can do to help themselves, what needs to be outsourced, what’s changing in the industry, the benefits of online marketing and the importance of communication and the customer journey.

• Find Your Place in Social Media – Ali Campbell, ASSC & Ali Campbell Creative

The power of social media, the different channels available, how messages can be distributed, what you can do and what you should do.

• It’s Better Than I Thought It Would Be: Don’t Undersell Your Experience – Paul Saunders, Paul Saunders Media

Making sure your customer leaves saying ‘It was so much better than we thought it would be’. The importance of your website as a sales channel for your product, the importance of customer expectation.

• Economic Impact of Holiday Rentals in Spain – Pablo Zubicaray, President, FEVITUR

What is happening in Spain and Europe in the self-catering industry, regulatory issues being faced in Europe, the effect of OTAs on the market, changes in market and booking patterns, The European Holiday Home Association and where the ASSC fits into the European Trade Association.

• Homelands: A Break by the Sea with Access for All – David Paton, Development Coordinator, Homelands Trust Fife

The story of Homelands, the growing accessibility market, the importance of choice, how to approach the market and the training which is available.

• Question Time: Your Questions Answered with Our Expert Panel

Chaired by:  Willie Cameron

David Smythe, Chairman ASSC

Fiona Campbell, Chief Executive, ASSC

Nick Nairn, Celebrity Chef, Nick Nairn Enterprises

Cathy Craig, Commercial Director, Abellio Scotrail

Charlie Smith, Marketing Director, VisitScotland

Marc Crothall, Chief Executive, Scottish Tourism Alliance

Pablo Zubicaray, President, Fevitur

Martin Sansone, Chief Executive, MyRentals Ltd

Download the Programme: ASSC Conference 2015 – Programme – current

Download the Booking form: ASSC Conference 2015 – Booking Form-FINAL