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Autumn Talks: Dynamic Pricing – a Necessity in Scotland’s New Normal


Airlines and hotels have used dynamic pricing as a revenue management tool for decades, and the self-catering industry has followed suit in the last few years. With COVID-19 and the changing travel landscape, self-caterers need to invest in a dynamic pricing engine now more than ever before. Products like Beyond Pricing help self-caterers automate pricing variables such as seasonality, day of week, and local events to ensure an optimisation of average daily rate and occupancy. In this session, SuperControl and Beyond Pricing will highlight Scotland-specific self-catering data and provide insight on how to maximise revenue with a dynamic pricing solution.

This Talk will be presented by Jake Gingerich, Beyond Pricing’s Team Lead for European Markets. Jake helps self-caterers with 1 to 2,000 properties use Beyond Pricing to maximise their yield. Closely working with SuperControl and their customers, Jake is well informed on the Scottish markets and the unique challenges people face as an owner or agency.

The session will be chaired by Robert Kennedy, Product Director, SuperControl and Chair of the Association of Scotland’s Self-Caterers. Robert has been involved in the holiday rental industry since 1998 when he took on three family-run holiday cottages near Kirkcudbright. Robert is a long-term board member of the ASSC and recently took over as Chair. Robert and his wife Melinda launched SuperControl in 2007 to a UK holiday rentals market hungry for a specialist property management system. Today, SuperControl is used by 1,000 accommodation owners and agencies to run more than 40,000 holiday rentals across the world. SuperControl continues to grow and has gone from strength to strength.

Member FREE Place – Please Follow the Step by Step Guide:

How to Book your FREE Member Ticket

  1. Click on the Button below to take you to eventbrit
  2. Click on the ‘Tickets’ button on eventbrite
  3. Enter Promo Code BEFORE going to ‘check out’
  4. Promo Code:   Can be found in the Member Area
  5. Click ‘Apply’
  6. Click ‘Checkout’ (1 delegate ticket per booking)
  7. Enter your details
  8. Click ‘Register’

You’ll receive an email confirmation from Eventbrite
Then nearer the time you’ll receive a link for the webinar via email.
See you there!


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