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Scottish Agritourism

The agritourism sector has announced the launch of Scottish Agritourism, to represent the interests of the sector and to focus on growing agritourism in Scotland to its full potential.

In a example of collaboration within Scottish tourism, not only will Scottish Agritourism (SAT) sit within the umbrella of the Scottish Tourism Alliance (STA) with members able to join both organisations,  but self-catering businesses with a working farm producing food will also be able to join the Association of Scotland’s Self Caterers (ASSC) as part of a joint membership.

For ASSC members who are based on a working croft or a farm, or on an estate with a working farm as part of the business, you will be able to join both SAT and STA with an ASSC upgrade membership. This will cost £100 if your turnover is £0 to £200,000 or £200 if your turnover is over £200,001. More information can be found here where you can also apply online https://scottishtourismalliance.co.uk/agritourism/

Caroline Millar, who represents the sector on the STA Council, said: “This represents a significant step forward for our vibrant network and offers a formalised structure which is a platform for growth. There has never been greater interest in where our food comes from and the opportunity to engage with real farmers on working farms and Scottish Agritourism will now offer members a real collective voice to recognise all that agritourism delivers.”

Fiona Campbell, Chief Executive of the ASSC and member of the STA Council said: “We are delighted to be collaborating with Caroline Millar and the agritourism sector. Diversified farms have provided huge added value to the Scottish tourism offer, with many providing self-catering accommodation. The synergies are clear, and we look forward to promoting the agritourism sector as we emerge from the current crisis.”

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