They will be providing additional data in the next few weeks as things continue to recover.
The main message at the moment is that guests are feeling increasingly confident to book.
Robert Kennedy, Product Director and Co-Founder writes:
“The data for this analysis are from bookings made in SuperControl Online Booking & Management System from 01/01/2019 to 18/05/2020. The 12,877 UK properties in the analysis were live in SuperControl at least a year prior to the start of this period and were still live at the end of the period.
“The 503,346 bookings excluded any bookings made by the owner or zero value bookings. Values have been normalised where appropriate by dividing by the maximum value in the relevant period and group.
“Any interpretation relates to the properties within the data set and does not attempt to extrapolate to wider market trends.”
Year on Year
“Bookings were slightly down in 2020 relative to 2019 from the beginning of the year, but started to diverge significantly in mid-March. Over the last week there has been a marked increase in bookings relative to prior lockdown levels.”