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What Will Recovery Look Like?

As well as managing the current issues around COVID-19, which has hit the tourism and events industry hard, people are now turning their thoughts to when the tourism industry will restart and recover.

It’s hard to put timescales on any of it – but we hope to have a domestic market remerging in the autumn if we follow the patterns of other countries, which are further ahead in the crisis than us. Strategies, however, will need to be adaptable and in these times, we should expect the unexpected. People will want to have a holiday – but we must ensure that everyone feels welcomed and that communities feel ready to welcome those visitors back.

The view of the World Tourism Organisation (UNWTO) is tourism may have been brought to a near-standstill by COVID-19, but the industry – which accounts for 10% of global GDP – finds itself in a unique position to help put the global economy back on its feet, once the pandemic has passed.

Given how crucial tourism is to Scotland’s economy I can see it leading economic, social and health benefits we will all be needing after this lockdown. Read more.

Malcolm Roughead OBE
Chief Executive, VisitScotland

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