Marketing

By becoming a Marketing Member of the Association of Scotland’s Self Caterers, you can benefit from a wide range of marketing opportunities to help you attract more bookings, and increase the exposure of your self-catering business to targeted markets.

EmbraceScotland Website

Feature your property on the website EmbraceScotland. Encourage direct bookings and market to a wide audience of potential visitors actively seeking self-catering accommodation in Scotland.

Special Offers and Late Availability

Marketing Members can attract more potential guests by showcasing their discounted rates and last-minute availability, increasing bookings and revenue. Additionally, members can use this feature to fill up unoccupied dates and increasing their occupancy rates. With these advantages, joining as a member of the ASSC can be a wise decision for any self-catering operator looking to grow their business.

Become a ‘featured property’ on EmbraceScotland

By using our enhanced property feature, you put your property listing front and centre for potential guests planning their self-catering holiday in Scotland. You not only appear in more search results on EmbraceScotland, but you are also seen by more people looking for a specific type of break.

Feature in EmbraceScotland Marketing Campaigns

One of the biggest advantages of membership is the ability to participate in our digital marketing campaigns. Our social media following has a combined reach of over 14.3k followers, making it a powerful platform to promote your business.

Loved by Locals

Join ASSC's Loved by Locals initiative to help visitors discover the authentic Scotland! Members' tips will help us create comprehensive guides to Scotland's local regions, giving holidaygoers more reasons to explore your town, village, or county. As a member, you can submit tips for attractions local to your self-catering property, such as a local attraction, walking route, or natural wonder.