The LTIB is a quarterly survey of tourism businesses across Scotland, managed by VisitScotland in partnership with Local Authorities and Destination Management Organisations. The survey asks businesses to select their region and sector, as well as some profiling questions, and then gathers information such as financial performance indicators, visitor statistics and business sentiment. The barometer seeks to develop and maintain a source of national, regional and rural industry sentiment to better understand tourism performance across multiple sectors in Scotland.
The survey and responses are gathered by sharing the link with ASSC Members, VisitScotland listed businesses, as well as asking local authorities and DMOs to do the same. In previous quarters the barometer survey link has featured in the STA Talker and ASVA eUpdate.
You can access the latest quarterly results on the barometer interactive dashboard HERE