The Scottish Tourism Alliance is an independent trade body comprising trade associations, businesses, marketing and local area tourism groups who earn their living from tourism or have an active interest in tourism.
It is recognised by government and public agencies as one of the ‘lead industry organisations’ which has evolved out of the Scottish Tourism Forum. The primary role of the STA is to facilitate, co-ordinate and provide support to industry to help enable the successful delivery of the national strategy objectives and vision.
The ASSC is a member of the STA, representing all its Members at national and international levels.