As lockdown restrictions gradually begin to ease in Scotland, community engagement is vital if we are to successfully navigate our way through the COVID-19 crisis with positivity for the future. The need to listen – to tourism businesses and the voices from the communities in which they exist – has never been greater, to ensure we strike the right balance.
It’s natural for there to be some anxiety about welcoming visitors across Scotland, but this must be weighed up against a tourism industry, which is in a desperate situation and needs to get business back on track. We must have a collective response which starts in local areas and VisitScotland’s regional teams will help facilitate these discussions.
People come to Scotland because of the friendliness of our people. A warm Scottish welcome is crucial, it’s one of the top reasons for visiting, and Scots are proud of opening their arms to visitors.