VisitScotland’s marketing strategy with Vicki Miller
Tourism businesses across Scotland are invited to tune in and hear from our Director of Marketing, Vicki Miller, on VisitScotland’s new marketing strategy focusing firstly on the domestic market as tourism looks to reopen on 15 July.We’ve teamed up once again with Bill McFarlan, Executive Chairman at Pink Elephant Communications, to help us host and deliver this hour-long session, with the chance for you to ask questions. This webinar will be recorded and shared shortly after the webinar has finished.
Talking travel: UK consumers’ attitudes and behaviour relating to holidays in 2020
This VisitScotland webinar will focus on the latest results from the UK weekly tracking research being run by the national tourist boards of Great Britain. It will focus specifically on two groups – those who have stated an intention to visit Scotland in the remainder of 2020 (from within the UK), as well as the plans of those living in Scotland. The research will cover who is planning to take holidays or short breaks in Scotland and when, as well as where they plan to visit, where they plan to stay and what they plan to do.
Review your Digital Fundamentals
Our visitor checks a huge amount of information sources whilst planning their travels and will do that even more so going forward. Ensuring that you are visible with the right content at the right time on the right platform means that getting the fundamentals right gives you the best possible opportunity to reach your visitor.
This webinar will explore the core elements you need to get right in your digital activity, whether that’s creating and using a database, being on the right social platforms , managing your reputation or rechecking your website optimisation. It’s ideal for those who were beginning to use digital or want reassurance they are getting the basics right.