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ASSC Conference Programme 2017


From 9pm:


Conference Drinks Reception 

SuperControl is sponsoring the pre-event drinks reception the night before the main ASSC Conference. It’s the perfect networking opportunity for both existing clients, and those interested in finding out more.

Join us at this informal evening, you can:

  • meet the SuperControl team
  • find out what’s new and what we’ve got in the pipeline
  • get expert advice (including best practice tips) in an exclusive Q&A training session

Location: The Bothy, 33 Kinnoull Street, Perth PH1 5EN

Timing:  from 9pm



Sponsored by


Conference Programme 2017


Our Host will be Willie Cameron, Director of Visit Loch Ness; Director of Highlands & Islands Tourism Awards and Founding Director of The Cobbs Group

9.30am – 11am

Registration, Refreshments & Exhibition Viewing 

  Supported by Perth & Kinross Council
10am – 10.50am

Annual General Meeting 

  For ASSC members only
11am – 11.30am

Opening of Conference 


Welcome Address

David Smythe, Chairman, ASSC


Welcome from Provost of Perth & Kinross

Provost Dennis Melloy


Welcome Address

Dr Alasdair Allan, Minister for International Development and Europe (representing Fiona Hyslop, Cabinet Secretary for Culture, Tourism and External Affairs), The Scottish Parliament


Session Round-Up with Q&A – Willie Cameron 

11.30am – 12.00pm 

How to Encourage Your Guests to Return Again & Again

  Jackie McCamon, Customer Support Specialist, SuperControl

Katie Stovell, Marketing Consultant, SuperControl

  • Are you making the most of the data in your booking software?
  • Understanding the behaviour of repeat guests will help you make better business choices, and ultimately improve your guests’ experience.
  • When you personalise a guests’ experience at every stage, they get a holiday tailored just for them – without having to search for it. It saves them time, makes them feel valued and validates their loyalty.
  • You benefit because it gives guests a reason to book direct instead of through one of the big booking websites. It increases upselling opportunities, maximises profits, encourages return visits and can turn your guests into champions of your holiday cottage. 


Session Round-Up with Q&A – Willie Cameron

12noon – 12.30pm

Session Title – To be advised

Malcolm Roughead, Chief Executive, VisitScotland


Session Round-Up with Q&A – Willie Cameron

12.30pm –  1.45pm

Lunch & Exhibition Viewing

1.45pm  – 2.45pm

Industry Updates – What You Need To Know……


Financing Your Self Catering Business  – Working With Your Lender to Achieve Your Objectives

Grant Seaton, Senior Business Lending Manager, Cumberland Business, Cumberland Building Society 

Financing your business is likely to be one of the principal costs of the enterprise so select your partner with care.  Grant will guide you through how you can finance and expand your holiday let business including:

  • Finding the right lender and what questions you should expect to be asked by the lender
  • What does a lender look for?
  • What does a positive lender/owner situation look like?
  • Information that you would be required to supply ie what is your USP / what is your target demographic – and lots more besides
  • Advice you should be taking when selecting your funding partner
  • The positives of your business
  • Obstacles that may get in the way
  • Expansion plans and…..more debt
  • Keeping the lender in the picture
  • And much more

 Whether you are a property owner looking to expand your business or a new-comer to the self-catering sector, this session is essential to attend and learn from.


Inheritance Tax and Business Property Relief – What You Need to Know to Protect Your Future

Brian Wright,  FBD Consultancy (Scotland) Ltd – Business Growth Specialists & Chartered Accountants


Cyber Resilience / Security

Keith McDevitt, Cyber Resilience Integrator, Defence, Security and Cyber Resilience Division, Safer Communities Directorate, Scottish Government


Session Round-Up with Q&A – Willie Cameron and Panel Members

David Smythe, Chairman, ASSC

2.45pm – 3.15pm

Refreshment Break & Exhibition Viewing

3.15pm – 4pm

Economic Impact

Session Title – To be advised

Henry Bankes, Head of Legal Affairs, Wyndham Destination Network EMEAI

Session Title – To be advised

Carlos Villaro Lassen, Secretary General, European Holiday Home Association


Session Round-Up with Q& – Willie Cameron

4pm – 4.45pm

The 7 Step Formula to Propel Your Profits – To Get You Earning More From Your Holiday Home

  Karen Spencer, Founder of The Business Of Holiday Rental 

  • Karen  will offer advice on how owners can release the potential in themselves and their property, boosting profits and confidence as a result, while staying guest focussed and passionate about the service they provide.

Session Round-Up with Q&A – Willie Cameron


Closing Remarks

Fiona Campbell, Chief Executive, ASSC





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