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ASSC Conference Speakers 2017


CameronWillie Cameron

Director of Visit Loch Ness Director of Highlands & Islands Tourism Awards & Founding Member of the Cobbs Group

After 25 years in financial services, latterly as business development manager for a leading building society, Willie went into marketing for tourism destination Loch Ness, whilst running the Drumnadrochit Hotel with business partner Fraser Campbell. In 1994 Willie established Loch Ness Marketing, a marketing service for film, tv and media. He was Director of the Highland Feast Food & Drink Festival for 10 years.

Willie is Director of Visit Loch Ness, Director of the Highlands & Islands Tourism Awards; Board member of the fund raising Archie Foundation; Founding Director of the Cobbs Group of companies and now their Business Development Director, which was voted Highland Business of the Year 2014. The Cobbs Group has 4 hotels, 14 coffee shops, 1 pub and 1 cakery, with a total £9m turnover, employing approximately 200 people.

Highland Tourism Ambassador of the Year (2005); Member of Scotland Food & Drink, Inverness Chamber of Commerce and Destination Loch Ness; sought after after-dinner speaker; MC; auctioneer; voice-over; storyteller and tour guide. He is also a charity fundraiser for Highland Hospital; creative writer and odd ode composer; Burns Supper aficionado; Italianophile with apartment in Lake Garda and house in Local Hero village of Pennan.   Willie is known for his frequent TV and radio appearances talking about a certain elusive lady.


David Smythe

Chairman, ASSC

David’s main occupation is farming, but 25 years ago, before e-mail and the internet, he diversified usefully into self-catering by developing on-farm cottages. Passionate about the wider self-catering and tourism industry in Scotland, David has chaired the Association of Scotland’s Self-Caterers ‘roughly since foot and mouth’ ensuring the sector is promoted and represented. He also currently chairs the Perthshire Tourism Partnership. A practical self-catering enthusiast and advocate, his holidays are always self-catering whether in Scotland, UK or European cities. It is the real holiday experience.


Fiona Campbell

Chief Executive, ASSC

Fiona was appointed as the ASSC’s first Chief Executive in February 2015. She owns and runs Mansefield House, a four star self-catering house in Argyll, while developing two other successful businesses concurrently. Until recently she sat on the board of the local
Community Development Trust. As a member of the ASSC for 13 years, she is proud to be a part of the critical role that the organisation plays in supporting self-catering in Scotland.

Other speakers include:

  • Provost of Perth
  • Dr Alastair Allan, MSP, Minister for International Development and Europe, Scottish Parliament
  • Malcolm Roughead, Chief Executive of VisitScotland
  • Grant Seaton, Senior Business Lending Manager, Cumberland Business, Cumberland Building Society
  • Brian Wright, FBD Consultancy (Scotland) Ltd – Business Growth Specialists & Chartered Accountants
  • Keith McDevitt, Cyber Resilience Integrator, Defence, Security and Cyber Resilience Division, Safer Communities Directorate, Scottish Government
  • Henry Bankes, Wyndham Destination Network Europe Limited

More information to follow.

*Programme, Speakers and Panel subject to change

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