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or call on 01462 894483

Our Vision

To place our members at the forefront of a professional, vibrant and prosperous Scottish self-catering sector. The ASSC’s purpose is ‘to represent and promote the interests of all self-catering accommodation businesses in Scotland’.

Our Mission

To support our Members by:

  • Providing information, help, guidance and support
  • Promoting and marketing individual businesses and the sector
  • Representation at Government and other levels
  • Maintaining and developing a commitment to quality and customer service
  • Offering a comprehensive package of benefits
  • Efficiently managing the Association and its resources

Delivery Strategy

Information, help, advice and support

  • Provide regular communication to Members: e-communications, written and face to face opportunities (annual Conference), Member-Member communications (Forum)
  • Provide a comprehensive Members website
  • Provide a comprehensive library of Guidance Sheets
  • Provide business and legal advice lines
  • Offer a library of training opportunities


  • Provide a compelling customer-facing website, offering high levels of traffic, driving enquiries and potential bookings
  • Provide social media opportunities
  • Provide PR and press coverage
  • Develop joint ventures with other organisations to drive increased traffic and awareness
  • Distribute regular Newsletters to visitor database
  • Develop marketing in line with technological changes


  • Promote the best interests of Members, the sector and tourism in general
  • Engage with Government and Scottish Parliament
  • Engage with agencies
  • Engage with industry bodies
  • Campaign on behalf of the Membership on topic specific issues

Commitment to Quality & Customer Service

  • Provide a quality standard
  • Support and endorse the Common Standard
  • Set a minimum standard for Marketing Members
  • Develop and promote Continued Professional Development for all members
  • Offer a range of training and development opportunities


  • Negotiating preferential packages with Trade Suppliers on behalf of the Membership: utilities, credit cards, insurance, finance, furnishings, web designers, photographers etc

Efficient Management

  • Recruit, appoint & manage required staff
  • Continually review the development strategy of the organisation
  • Ensure financial accountability
  • Develop, retain and administer Membership
  • Organise events
  • Ensure clear communication
  • Ensure the Association meets its Key Performance Indicators
Working with leading industry partners
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