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The ASSC Annual Conference and Exhibition is the only major event aimed directly at the people and businesses providing short-term let and holiday rental accommodation in Scotland. This year we will focus on “Future-Proofing: Self-Catering in Scotland”.

Tomorrow’s world has become today’s reality. The pace of change in the tourism industry is quicker than ever before and it becomes more and more crucial to be responsive to that change. In an increasingly competitive marketplace, innovation and creativity are essential to self-catering and the future of tourism in Scotland. Every legislative, technological or consumer-led change brings new challenges as well as opportunities for you and your business. Our topic specific speakers will share fresh and ambitious views on how you can future-proof your business. We are not looking at today – we are looking at tomorrow.

This year’s conference will be held, for the first time, at Perth Concert Hall, where we expect over 200 business owners, property managers, and industry decision makers to attend. It will offer the opportunity to network with other accommodation providers, industry leaders and providers of sector-specific products and services. It will inspire, motivate and educate.

The Conference will once again be hosted by Willie Cameron, Director of Visit Loch Ness, Director of Highlands & Islands Tourism Awards and Founding Director of the Cobbs Group.  We are delighted to confirm that the Provost of Perth will welcome delegates, Dr Alastair Allan MSP, Minister for International Development and Europe, Scottish Parliament and Malcolm Roughead, Chief Executive of VisitScotland, will deliver keynote speeches.

SuperControl will present a session on How to Encourage Your Guests to Return Again & Again including understanding the behaviour of repeat guests helping you make better business choices, and ultimately improve your guests’ experience; making the most of the data in your booking software; personalising a guests’ experience at every stage and the benefits associated as it gives guests a reason to book direct instead of through one of the big booking websites.

A series of short interactive presentations by industry experts will give you up-to-date information on a number of key issues including Inheritance Tax and Business Property Relief (how you can develop a strategy to move your self-catering property from a Furnished Holiday Let to something of a trade in order to benefit from the Business Property Relief scheme); Cyber Security (with the Scottish Government explaining how to stay safe online) and Cumberland Business will guide you through how you can finance and expand your holiday let business.

There will be a session on the Impact of the Self-Catering Sector on the Scottish Economy including sharing information about the recent ASSC economic impact study and discussing how the collaborative economy fits in to the traditional self-catering sector in ever changing times. The final session – A 7 Step Formula to Propel Your Profits – To Get You Earning More From Your Holiday Home will offer advice on how owners can release the potential in themselves and their property, boosting profits and confidence as a result, while staying guest focussed and passionate about the service they provide.

SuperControl is sponsoring the pre-event drinks reception the night before the main ASSC Conference. It’s the perfect networking opportunity for both existing clients, and those interested in finding out more.  Join us at this informal evening, you can:

  • meet the SuperControl team
  • find out what’s new and what we’ve got in the pipeline
  • get expert advice (including best practice tips) in an exclusive Q&A training session

Download a booking form here: ASSC Conference 2017 – Booking Form.

About the ASSC

The Association of Scotland’s Self-Caterers (ASSC) is the only trade association working exclusively for self-catering in Scotland. The ASSC supports high and consistent standards in self-catering, and a first-class experience for visitors and guests.  It is led, managed and inspired by the people who own and run holiday cottages throughout Scotland. Membership is around 650, representing about 7,000 properties across Scotland.

 Sponsors, Exhibitors & Advertisers

The ASSC conference offers unique opportunities to engage with highly valued and active industry professionals; interact directly with self-catering accommodation owners; have direct discussions with key decision makers; increase your brand awareness and position your organisation at the forefront of the self-catering industry.  A number of sponsorship, exhibition and advertising opportunities exist for businesses and organisations to get involved in and be profiled as during the run up to and on the day of the conference. A range of opportunities are available to suit all budgets. ASSC conference audiences have always highlighted the value of speaking face to face with suppliers they may have heard of but been reluctant to buy from. Our delegates like gaining fresh ideas, and hearing about the latest opportunities within a fast-moving industry.  We invite you to seize this opportunity – download the Sponsorship, Exhibition & Advertising Opportunities document to find out more:  ASSC Conference 2017 – Sponsorship Document with booking form.

For further information contact our event organiser:

Watch a short video compiled at the 2015 event

Conference management by Crescent Events.
2015 Conference and exhibition videos by GloCast.


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