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Mastering Booking Trends, Rates, and Occupancy with Key Data

This Talk was held on 20th Feb 2024

Association of Scotland’s Self Caterers (ASSC) and Key Data for: Strategic Insights for Scottish Self-Catering – Mastering Booking Trends, Rates, and Occupancy

This webinar is your key to understanding the ever-evolving landscape of the Scottish self-catering market.

In this session, we delved into the latest booking trends that are shaping the self-catering industry in Scotland. Is demand rising or falling? What does the future hold for the market? Understanding the nuances of rate fluctuations and occupancy levels, and how they intertwine to shape your business landscape. Key Data’s expert analysis provides a comprehensive overview of the current market (Feb 2024), including regional variances and emerging trends.

Also uncover critical visitor insights, such as average booking windows and key feeder markets, providing you with a deeper understanding of your guests’ behaviours and preferences. With these insights, you’ll be equipped to make data-driven decisions that maximize occupancy and drive revenue growth.

Key Takeaways:

  • If your occupancy is pacing down, look to adjust your prices down and vice versa
  • Understand how you are performing compared to the rest of the market
  • Recognise that length of stays are contracting and the impact this has on your operations (and revenue)
  • Understand your Booking window and ensure your prices and marketing campaigns are aligned. Guests booking 90 days out tend to pay more and stay longer than those booking 30 days out!
  • Be ready for events! Amend your prices and capitalise on the additional demand.

For further context, please watch the the Talk recording below and be sure to go and view their new Guidance Sheet – Empower Your Management: The Ultimate Guide to Building Confidence and Efficiency in Your Property Management Company

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