Back by popular demand
Digital channels play a huge role in the visitor experience when searching for travel inspiration and converting bookings.
To support Scottish tourism businesses to build their digital skills (and make it easy for potential visitors to find them) , VisitScotland has once again partnered with Business Gateway to offer a free webinar series.
Kick-starting on Wednesday 20 September, eight webinars will cover topics including website user experience (UX), Instagram, analytics, search engine optimisation (SEO) and more.
These webinars will be available to all Scottish tourism businesses. Tune in, for free, and hear from industry experts providing digital support and advice across a range of topics.
An introductory session to the fundamental elements of promoting and managing your tourism business online. It’s ideal for those beginning to use digital platforms or looking for reassurance that they’re getting the basics right. This webinar will help to give you confidence that you’re making best use of the time and money you invest in digital marketing. Find out more about this webinar on the Teams webinar registration link.
The webinar will take place on 20 September, from 11am – 12.30pm.
Register for this session through Microsoft Teams.
A presence on Google Search and Google Maps is essential for any tourism business and helps your customers to find you. Join this 90-minute webinar with Google and VisitScotland to hear about Google Search and Google Maps. Also learn how to manage a Google Business Profile. Find out more and register for this webinar through Teams registration link.
The webinar will take place on 26 September, from 11am – 12.30pm.
Register for this session through Microsoft Teams.
Your website is your shop window to the world. It’s even more important now to manage it well, so find out how to attract customers with it. This webinar will run in partnership with Business Gateway.
The webinar will take place on 3 October from 11am – 12 noon.
Register for this session on the Business Gateway website.
Learn how to maximise your content on Instagram, TikTok, and YouTube with this webinar designed specifically for tourism businesses. This webinar is run in partnership with Business Gateway.
The webinar will take place on 3 October from 11am – 12.30pm.
Register for this session on the Business Gateway website.
This webinar is for people looking for ways to release the true power of the web to work for their business.
This webinar is run in partnership with Business Gateway.
Join us on 10 October from 11.00am – 12.30pm.
Register for this session on the Business Gateway website.
This 90-minute webinar is designed to help you write and distribute great content for blogs and increase your SEO ranking. This webinar is run in partnership with Business Gateway.
The webinar will take place on 12 October from 11.00am – 12.30pm.
Register for this session on the Business Gateway website.
Join the first of two 90-minute webinars designed specifically to help you improve the search engine results ranking of your tourism business. This webinar is run in partnership with Business Gateway.
The webinar will take place on 24 October from 11.00am – 12.30pm.
Register for this session on the Business Gateway website.
Join the second of two 90-minute webinars designed specifically to help you improve the search engine results rankings of your tourism business.
*Please note, this session is ideal for those who attended Search Engine Optimisation (SEO) for tourism businesses – part one (on 24 October) or have some prior SEO knowledge. This webinar is run in partnership with Business Gateway.
The webinar will take place on 26 October from 11.00am – 12.30pm.