Delivered in partnership with tourism consultancy Blue Sail, ‘Project 18-40: Understanding the Younger Traveller’ explores the characteristics, motivations and behaviours of UK-based Generation Z and Millennial travellers – an area of the population that is often overlooked in more established visitor segmentation models.
Using this research, a new visitor segmentation solution has been launched. With seven discrete segments which profiles and sizes the younger traveller, it aims to help the tourism and hospitality industry identify growth opportunities for the domestic overnight market among younger adults.
Find details of the seven segments and findings from the research here: https://www.56degreeinsight.com/project-1840-the-younger-traveller
