Log in

ASSC CEO Recognised in Inaugural Top 100 Women in Trade Association Powerlist

Two leaders from Scotland’s tourism industry have been honoured in a list of the top 100 Women in Trade Association Powerlist, launched to coincide with International Women’s Day on the 8th March.

Caroline Millar, Sector Lead for Scottish Agritourism, is recognised for work in leading the sector body and her wider role in driving forward Scotland’s tourism industry, alongside Fiona Campbell, Chief Executive of the Association of Scotland’s Self-Caterers, who is also a Scottish Agritourism board member. The Powerlist is a collaboration between Federation of Small Businesses, CBI and the Trade Association Forum to celebrate and recognise inspirational women from across all types of industry and sectors in the economy.

Caroline Millar, said: “Given that Scottish Agritourism as a sector body is under three years old, it is a huge honour to be recognised alongside women from every type of organisation across all sectors and from across the whole of the UK.  This is a great accolade for Scotland’s vibrant and growing agritourism sector. Having worked closely with Fiona Campbell from the ASSC, throughout Covid and more recently on the Scottish Agritourism board, it is also fantastic to see Fiona recognised for her leadership skills in this prestigious list.”

Fiona Campbell, said: “I am thrilled to have been featured in the inaugural Women in Trade Associations Powerlist 2023, featuring the 100 most influential women from Trade Associations across the UK. I am also honoured to be recognised alongside Caroline Millar, a brilliant leader in Scotland’s tourism sector.”

The 100 Women in Trade Associations Powerlist 2023 was compiled from over 200 nominations received for inspirational women in associations who champion their sector, deliver tirelessly for their members, and support their colleagues. Nominees had to meet the requirements of working for or in a UK trade association (defined as a UK membership organisation representing UK businesses) and be “inspirational, influential and brilliant”.

Nicola Bates, Chair of Women in Trade Association’s Power List said:

“A formidable champion for her members, vocal, visible and hugely passionate” 

Said of our most nominated candidate Fiona Campbell who with 14 recommendations seemed to capture so many of the qualities shown in our leaders. We wouldn’t want to feed into the slight trite idea of ‘female characteristics’ for success, yet for those interested to know why these people have had such accomplishments a word cloud would pull out the following:

Brave (especially the CEO who polled her team on her management style);
Champion, advocate, tirelessly represents, persuasive, strong voice;
Collegiate, inclusive, great team player, collaborative;
Fair, calm, reliable, well informed;
Formidable, driven, resilient;
Inspirational, passionate, dedicated, determined.

Read more.


Get the latest from the sector

Stay up to date with our self-catering newsletter

Contact us


07379 257749

Follow us

Terms and Conditions | Privacy Policy