With climate change being one of the biggest long-term challenges facing the tourism sector, it is now more important than ever that sustainability is embedded at the heart of Scottish tourism. Latest trends also show that visitors are becoming more aware of their environmental impact and are looking for sustainable experiences that align with their own values.We have put together a few ideas on how you can make your self-catering business more environmentally sustainable and promote your responsible tourism credentials to customers.
Your sustainability journey is a powerful story to be shared with your staff, customers and your local community. With visitors increasingly looking for meaningful, responsible and unique experiences in Scotland, sharing your business’ sustainability story in an honest and authentic way can help meet growing customer demand and attract new customers.
To attract this market, there are several actions that you can take to prove your commitment to taking meaningful climate action. Be sure to shout about your achievements and sustainability credentials on your social media channels and website, as well as sharing straightforward evidence and information to support your successes. It is important to be transparent by acknowledging that you are on a journey. Customers, stakeholders, and the wider community, do not expect perfection, but they do appreciate integrity and honesty.
Becoming a member of a sustainable tourism certification scheme or signing up to the Glasgow Declaration on Climate Action in Tourism will not only provide opportunities to enhance your sustainability, but it will also demonstrate a strong commitment to the environment and will provide further promotional opportunities.
It is also important to share your story with your team to increase employee awareness and engagement, which can help improve the success of your sustainable ambitions and actions. Staff training is a great way to ensure everyone understands your ambition as well as the practical actions that are required. Creating a dedicated green team and producing an environmental policy can also drive internal climate action. For more tips and ideas on how to communicate your story, find further resources on visitscotland.org.