The European Holiday Home Association (EHHA), the united voice for short-term rental accommodation in Europe, welcomes this first major effort which emphasises the need for proportionate registration at local, regional or national level as a prerequisite for scalable platform data-sharing at EU level. Too often local rules are fragmented, complex and place excessive burden on STR accommodation providers. We hope that this proposal can clarify the role of all stakeholders, including local authorities, in ensuring fairer and responsible STR services across the region.
Short-term accommodation rentals (STRs) are an increasingly important part of the tourism sector. They represent nearly one quarter of the total EU supply of tourist accommodation1, are very popular among travellers and create opportunities for businesses, in particular SMEs, and citizens who use earnings from hosting to cover increasing cost of living. However, STRs are hindered by a variety of regulatory and often burdensome and outdated patchwork of requirements imposed on STR accommodation providers. These often create barriers to access the EU’s Single Market. The EHHA is convinced that a hyper-fragmented regulatory landscape and low awareness of the STR ecosystem3 exacerbates legal uncertainty and poses challenges for effective enforcement.
The Non-Executive Chair of the EHHA, Mr Eduardo Miranda, said:
“Short-term rentals are an essential part of the fast-growing EU tourism economy which creates jobs and opportunities for EU citizens as well as micro, small and medium sized enterprises.
The EHHA members has throughout the years supported STR data sharing with authorities4, in order to facilitate evidence-based policymaking. We believe that a harmonised framework for data collection and reporting, based on fair and proportionate underlying local rules, will help address the current challenges the STRs are facing such as a fragmented regulatory landscape, lack of legal certainty and ineffective enforcement.
We fully support the Commission’s efforts to create a framework for data collection and sharing which, in turn, would allow policy makers to design informed and proportionate local STR rules – rules which comply with the Services Directive.”
Key points on the proposed regulation:
Read the full release: EHHA Press release on EU STR Initiative
nb: Art.3, point (i) of 2022/2065: “‘online platform’ means a hosting service that, at the request of a recipient of the service, stores and disseminates information to the public, unless that activity is a minor and purely ancillary feature of another service or a minor functionality of the principal service and, for objective and technical reasons, cannot be used without that other service, and the integration of the feature or functionality into the other service is not a means to circumvent the applicability of this Regulation.”