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VisitScotland Launches Responsible Tourism Campaign #RespectProtectEnjoy

VisitScotland has launched their Responsible Tourism campaign, which is a rallying cry to Scots to get outdoors as and when it is safe to do so and enjoy what’s on our doorsteps, in the most respectful and responsible way possible. The campaign aims to inspire and educate everyone on how we can all play our part in keeping Scotland special, now and for generations to come. And it is just the beginning, with lots more activity planned seeking to address visitor management challenges and opportunities.

  • Campaign video can be reshared from social media posts (see links below) or direct from VisitScotland’s YouTube channel – 90″ full length video here and 30″ cut down edit here
  • Use the hashtag #RespectProtectEnjoy on social media to share the message, please join in and share your responsible stories, promises and collateral (tag VisitScotland)
  • The Responsible Tourism landing page can be found here with lots of information for visitors on how to travel around Scotland responsibly, including links to the Scottish Outdoor Access Code and to the interactive ‘lockdown loo’ map
  • The Visitor Promise page can be found here, where visitors are asked to make a series of commitments to responsible actions and behaviours to respect, protect and enjoy Scotland to its fullest
  • You can view, download and share supporting assets on responsible tourism, like the out of home artwork and Visitor Promise PDF, from our digital media library here (please note you will need to register for an account to access, if you don’t already have one)

Scotland – it’s all of ours to care for. 

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