VisitScotland Announces partnership with Tourism Cares to profile trade-ready, responsible tourism experiences in Scotland

On the 12th March 2024, at the Signature Tourism Conference in Aberdeen, VisitScotland announced a partnership with Tourism Cares to profile trade-ready, responsible tourism experiences in Scotland. These experiences feature within an interactive Meaningful Travel Map, which are promoted to a network of global tour operators.

Tourism Cares is a US non-profit organisation dedicated to advancing sustainability within the tourism industry, with a global vision that travel and tourism can be a force for good.

Scotland is the first European destination to feature on the map, which marks a significant milestone for Tourism Cares.

Reaching global tour operators

“With over 60% of our international visitors booking part, or all of their holiday in the UK, as a package, we recognise the important role tour operators play in bringing international visitors to Scotland.

We work with travel intermediaries, such as tour operators, travel advisors and travel agents to inspire and include responsible tourism experiences within itineraries and programmes to Scotland.

The Meaningful Travel Map brings tourism experiences with positive local impact to the attention of their global network of tour operators and key influencers in the travel industry.

Working closely with the US Tour Operator Association, Tourism Cares has a membership of more than 160 global travel advisors, tour operators and airlines, reaching millions of travellers each year who are planning and booking their holidays.”