The ASSC 2017 Conference will be held at Perth Concert Hall on 7th November 2017.
The ASSC Annual Conference and Exhibition is the only major event aimed directly at the people and businesses providing holiday rental accommodation in Scotland. This year we focussed on the importance of Collaboration and Connectivity.
Working collaboratively and connecting with other accommodation providers, local services and attractions and your local tourism group or destination management organisation is becoming more and more important in an ever changing market place: it is key to your individual success, and to the success of the National Tourism Strategy and the growth and sustainability of tourism in Scotland. We are all in the business of tourism, and it is important to work together to reach our shared goals.
The industry is changing, with different legislation and ways of operating affecting the sector. Digital connectivity is crucial to growth, with your digital marketing strategy becoming more and more important. How we connect with existing and future guests has changed and it is vital to embrace these changes. The 2016 Conference addressed these key issues, and more, giving tools and ideas to take back to your business to help it grow.
After a resoundingly successful 2015 Conference we returned to the Glasgow Hilton, where over 200 business owners, property managers, and industry decision makers attended. The event offered the opportunity to network with other accommodation providers, industry leaders and providers of sector-specific products and services.
The Conference was once again hosted by Willie Cameron, Director of Visit Loch Ness, Director of Highlands & Islands Tourism Awards and Founding Director of the Cobbs Group. The Conference was opened by Lord Thurso, new Chairman of VisitScotland. Speakers included Marc Crothall, Chief Executive of the Scottish Tourism Alliance, Chris McCoy, Equality and Diversity Manager & Head of Accessible Tourism at VisitScotland and Robin Worsnop, Chief Executive & Founder of Rabbie’s Small Group Tours, the multi-award winning small group tour company.
A series of short interactive presentations by industry experts gave up-to-date information on a number of key issues including the Rates Revaluation, health & safety, and the new pension requirements. There were sessions on exceeding guests’ expectations, improving the customer journey and de-mystifying Search Engine Optimisation, which looked at ways you can drive the right traffic to your website and connect with a wider audience.
Sponsors, Exhibitors & Advertisers
The ASSC conference offers unique opportunities to engage with highly valued and active industry professionals; interact directly with self-catering accommodation owners; have direct discussions with key decision makers; increase your brand awareness and position your organisation at the forefront of the self-catering industry. A number of sponsorship, exhibition and advertising opportunities exist for businesses and organisations to get involved in and be profiled as during the run up to and on the day of the conference. A range of opportunities are available to suit all budgets. ASSC conference audiences have always highlighted the value of speaking face to face with suppliers they may have heard of but been reluctant to buy from. Our delegates like gaining fresh ideas, and hearing about the latest opportunities within a fast-moving industry. We invite you to seize this opportunity – download the Sponsorship, Exhibition & Advertising Opportunities document to find out more: Conference Sponsorship Opportunities.
Conference management by Crescent Events.
2015 Conference and exhibition videos by GloCast.