We welcomed back ASSC Board Director, Noemi Alonso.

Noemi used her wealth of knowledge and expertise to guide ASSC marketing members on how to enhance their listing on EmbraceScotland to encourage more direct bookings and generate more income for 2023 and beyond.

The session covered:

• Approaches to pricing and what to avoid
• How to effectively enhance your listing to grab the attention of the visitor and generate more direct bookings
• What visitors are looking for from stand-out images and sustainability credentials to local information and the importance of being accessible

Noemi Alonso, Director, Soreon  

Noemi has a degree in hospitality and a wealth of experience in the hospitality industry. 6 years ago Noemi started her own business to use her knowledge and expertise to help properties all around Scotland to increase their Return of Investment (ROI), developing marketing solutions and revenue strategies to help stop dependency in OTA’s and have the right business mix. Noemi works with properties to improve performance.