Navigating Google Analytics 4 – A Practical Guide. (Exclusively for Current ASSC Marketing Members)

Join us for the second ASSC Marketing Member Workshop of 2026, focused on hands-on support make you feel more confident using Google Analytics.

Workshop details

• 🗓 Tuesday 17 February 2026
• ⏰ 10:00am – 12:00pm
• 📍 Online (via Zoom) – Marketing Members will receive the promo code and Eventbrite link directly via email. If you don’t receive it, please email communications@assc.co.uk

Understanding your website data shouldn’t feel overwhelming – and it definitely shouldn’t be something you avoid.

This hands-on, practical workshop is designed specifically for ASSC Marketing Members who want to feel more confident using Google Analytics 4 (GA4) to support smarter marketing decisions and increase direct bookings.

Led by René Looper, Founder and Director of Tuminds Social Media, this two-hour session will guide you step by step through what GA4 can tell you about your website, focusing on what actually matters for small self-catering businesses, not technical jargon or generic examples.

This is an open, workshop-style session, with plenty of opportunity to ask questions, share experiences, and get involved throughout. You’re encouraged to use the chat during the session, raise questions as they come up, and take part in discussion – making it practical, interactive and directly relevant to your business.

What this workshop will cover

• Why GA4 matters and what it can (and can’t) tell you
• A simple overview of what GA4 is and how it works
• How guests are finding your website
• Which marketing channels are actually driving results
• How visitors behave once they land on your site
• Understanding key GA4 reports without getting lost in data
• Using GA4 insights to improve visibility and increase direct bookings
• Common GA4 mistakes — and how to avoid them

What you’ll gain

• A clearer understanding of your website’s performance
• Confidence navigating GA4 without technical overwhelm
• Practical insight you can apply immediately to your marketing
• Greater clarity on where to focus your time and marketing effort

Who this workshop is for

• Exclusive to ASSC Marketing Members
• Self-catering owners and operators
• Members looking to strengthen direct booking performance
• Anyone who feels GA4 is confusing, intimidating, or underused

No advanced technical knowledge is required. This session is designed to be accessible, practical and relevant, with time built in for questions and discussion throughout.

To reserve your place, you’ll need to use a promo code at checkout. These will be emailed directly to all Marketing Members.

Alternatively, you can contact us at communications@assc.co.uk.

Not a Marketing Member yet?

If you’d like to make the most of this session and upcoming workshops – including:

• Navigating Google Analytics 4
• Using Reviews to Build Trust, Boost Visibility and Drive Growth
• Social Media workshops (Beginner and Advanced)

You can join as an ASSC Marketing Member for just £75 + VAT per year (that’s just over £6 per month).

Marketing Membership includes:

• Ongoing marketing support throughout the year, including monthly virtual surgeries
• Free workshops and practical guidance
• A website listing on EmbraceScotland
• Campaign involvement
• Social media support

To join, email Myah Thomas at communications@assc.co.uk.