Fresh insights to help you!
Discover the latest performance data across Scotland’s self-catering market in Key Data’s March 2026 report, created specifically for ASSC members. Using anonymised real-time data pulled directly from leading platforms and managers across the region, the report reveals critical shifts in occupancy, average daily rates, revenue performance, stay lengths and booking behaviour.
Whether you’re noticing a dip in summer occupancy or curious about pricing pressure and shorter booking windows, this report offers the context and tools to respond strategically. Find out which regions are outperforming expectations, how channels like Airbnb and Booking.com are tracking, and why a robust data strategy is essential in today’s market.
With tailored market benchmarking and actionable takeaways, this report is essential reading for staying ahead in a rapidly changing hospitality market.