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Use video to tell your story:  Improve your content and customer engagement – Tuesday 16th January 2024

Use video to tell your story:  Improve your content and customer engagement

Video marketing is consistently proving its ability to engage and influence your customers. Learn the basics of how to use your smartphone to create quality videos that suit your purpose and audience .

This workshop, was delivered by VisitScotland’s Multi Media manager Stuart Brunton to equip you to create and distribute videos that will help you tell your unique story.


More about Stuart Brunton

Stuart has 15 years experience working in video and content production creating visual outputs for internal and external audiences. Working across a range of outputs from social media to broadcast TV, he is passionate about storytelling through the power of video to instil emotional connection and drive action. In his current role at VisitScotland he manages the Multimedia Team, within the Brand and Global Marketing Department, who are responsible for creating and distributing all our Global Brand video and image content.

In this session Stuart will highlight the importance or short form video across social media platforms and key considerations for these channels. The session will outline what short video is, look at top performing video types on channels like Instagram and TikTok, and provide an overview and simple tips of how you can create your own content suited to these channels using a mobile phone.

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