VisitScotland.com Changes & Google: What Self-Caterers Need to Know

This Talk was held on 19th May 2026

We were delighted to host the ASSC “Talk” in partnership with VisitScotland, helping self-catering operators understand recent changes at VisitScotland and visitscotland.com, what they mean for your self-catering business, and how to respond to evolving visitor behaviour to make the most of digital opportunities.

This interactive session offered the chance to hear directly from the VisitScotland team, with opportunities to ask questions throughout the webinar.

What to Expect

• Insights into recent changes to visitscotland.com and how these reflect evolving visitor trends
• Practical guidance on working with Google, including Google Holiday Rentals (we recommend watching this short pre-recorded webinar in advance: here
• An overview of VisitScotland’s wider web presence and how your business can engage effectively
• Information on the Business Support Programme and the opportunities available to support your business.

This virtual webinar session was designed to provide clear, practical takeaways to help strengthen your online presence and support bookings.

You can contact VisitScotland with any questions at business.support@visitscotland.com