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14/06/2025

ASSC Board Applauds CEO Fiona Campbell’s MBE Recognition for Outstanding Service to Scottish Tourism

We are delighted to hear the wonderful news that Fiona Campbell, CEO of the Association of Scotland’s Self-Caterers (ASSC), has been awarded an MBE in the King’s Birthday Honours List.

This is a well-deserved recognition of Fiona’s tireless advocacy on behalf of Scotland’s self-catering and short-term let community. Her commitment, resilience, and leadership have been unwavering, often in the face of significant challenge.

On behalf of the ASSC Board, our members, and the wider sector: Congratulations, Fiona – we’re incredibly proud of you! 👏

👏“Fiona’s MBE is not just a personal accolade, it’s a powerful statement about the value of self-catering to Scottish tourism and the exceptional leadership she has brought to our industry. Fiona has been fearless in defending our members, relentless in pursuing fairness, and visionary in shaping the future of our sector. Her voice has carried when others fell silent, and she has never shied away from the hard fights. This recognition is richly deserved, and we are honoured to have her leading the ASSC.” Iain Muirhead ASSC Chair

Read the full Press Release here

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