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Cut Tourism VAT Campaign: Urgent Survey

The ASSC and our colleagues at PASC UK are committed supporters of the Cut Tourism VAT Campaign.

The Cut Tourism VAT (CTV) Campaign was set up to lobby for the rate of VAT applying to UK tourism and hospitality to be reduced from 20% to 5%. This would end the sector’s competitive disadvantage compared to other European countries, all of which (excluding Denmark) apply reduced rates to visitor accommodation, and most do so to attractions and meals out.

In July 2020, taking on board the case that the CTV Campaign has made over many years, the Chancellor cut VAT to 5% on tourism and hospitality as an emergency measure to counter the effects of Covid-19.

This reduction is due to be reversed in April 2021. The case being put forward by the CTV Campaign is that VAT at 5% on tourism and hospitality is good for the UK Government and British people in the long term as well as short, and therefore the reduction should not be reversed.


To assess the validity of this case, the CTV Campaign, together with the Tourism Alliance and UK Hospitality, is asking sector operators to participate in this short survey, which should take no more than 5 to 10 minutes to complete. All responses will be treated as confidential and the identity of individual respondents will not be revealed. Please fill in the short survey here.


Responses are required please by midnight on FRIDAY 18th DECEMBER.

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