We are pleased to share the
2025 Chief Executive’s Report, capturing a year of resilience, collaboration and progress for Scotland’s self-catering sector.
Despite economic pressures and complex legislation, our community has continued to show strength, professionalism and unity. Thanks to the support of our members, we have achieved meaningful wins and continued to lead with evidence-based advocacy.
A Year of Achievement
The report highlights:
- Strengthened financial position
- Key progress on fair regulation
- Launch of the first ASSC Climate Action Plan
- Increased communications reach and member engagement
- Stronger influence across national policy forums
What’s Ahead for 2026
Looking forward, we are preparing for an ambitious year including:
- Publication of the ASSC 2026 Scottish Parliamentary Election Manifesto
- A new AA / ASSC Quality Assurance Plus Scheme
- Launch of the new ASSC website and Responsible Tourism Hub
- Workshops and marketing campaigns for marketing members
- Regional Gatherings across Scotland
- Continued reform advocacy on visitor levy, NDR and planning
- ASSC Talks, workshops and CEO Surgeries to keep members informed and connected
In the words of Fiona Campbell MBE:
“What carries us forward is our resilience and our willingness to stand together. Even in the most challenging moments, our sector continues to show strength, collaboration, and a genuine love for what we do. It’s vital that we hold on to that joy – it’s what makes Scottish self-catering so special.”