Over the past week, Fiona Campbell, ASSC CEO, has been actively engaging in advocacy, education, and collaboration to support and strengthen Scotland’s tourism industry, particularly the self-catering sector. From launching an important Advocacy Fund to delivering key insights at industry talks and legal forums, her efforts have been focused on ensuring fair regulations and sustainable growth for the sector.
Looking ahead, Fiona has a packed schedule of high-level meetings and industry events, including crucial policy discussions, networking opportunities, and representation at global short-term rental forums.
Here’s a recap of last week’s activities and a look at what’s ahead:
We officially launched our Advocacy Fund to empower the self-catering sector to:
Every pound donated strengthens our voice and safeguards thousands of livelihoods.
Fiona was honoured to participate in the CCSE UWS Talks series at the University of the West of Scotland, exploring the future of Scotland’s hospitality landscape.
With regulatory pressures, shifting visitor expectations, and a drive toward more sustainable, experience-led tourism, it’s clear that transformation is underway.
Key takeaways:
At the Royal Faculty of Procurators in Glasgow, Fiona teamed up with solicitor Joanna Millar to engage with the Trainee and Newly Qualified Society (TANQ) on the legal and practical realities of Scotland’s STL licensing laws.
Key topics included:
A big thank you to Lindsays Solicitors and Evie Campbell for hosting and to the future legal professionals for their keen insights.
Fiona participated in critical discussions with fellow Scottish Tourism Alliance Council members, examining the state of the tourism industry, emerging challenges, and opportunities to drive sustainable change in an evolving economic environment.
Fiona continued dialogues with stakeholders on potential improvements to Visitor Levy legislation and STL regulations – from clarifying policy to championing smarter, more balanced solutions that work for communities, operators, and visitors alike.
This week, Fiona Campbell will be actively engaged in high-level discussions shaping the future of Scotland’s short-term let sector.
Throughout the week, discussions continue on STL Licensing and Visitor Levy reform, as the ASSC works closely with stakeholders to secure fair, proportionate regulation for the sector.
Stay tuned for updates as Fiona leads efforts to create a sustainable, thriving future for Scottish tourism!