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VisitScotland’s Marketing Campaign

VisitScotland has launched its first ever global campaign for Scotland, with one message running through all their activity together with jaw-dropping imagery, landscapes and moods.

The Spirit of Scotland campaign looks to evoke the emotion, spirit, and mystic qualities of Scotland and is the base layer that everyone can build on.

Working with partners in new ways is a priority for VisitScotland and this eBook tells you a little bit more about what we are doing and how we can plan together.


Look out for useful links and tips to help you engage with the #ScotSpirit social media campaign and help with your own business marketing activity.


It’s a toolkit to harness all our efforts and boost business to Scotland in a new era of collaboration.


View the eBook and help us share the Spirit of Scotland.

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