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VisitScotland Digital Reviews

The digital world is constantly evolving, with more and more visitors accessing information online than ever before. It can be a challenge for tourism businesses to keep up with all the developments.

VisitScotland recognises this and is offering support to maximise your online presence through free digital reviews for Quality Assured tourism businesses.

What’s involved?
The review can be done remotely, and will:

  • Check your website is delivering its objectives and is optimised for the changing needs of visitors online.
  • Look at whether you are making the most of your free web listing on and your Quality Assurance promotional materials.
  • Review the management of your businesses’ online reputation.
  • Check to see that your business can be be found easily in online searches and ways to make you more visible.
  • Establish current social media activity, how well its utilised and how it might be improved.
  • Look at how you are attracting new customers online by checking things like; search engine referrals, different kinds of traffic sources, bounce rates to name just a few.

A tailored action list will be produced to help improve and support your online presence. You will have the option to discuss this at a one-to-one follow-up meeting at your business or by phone.

How do I sign up?

To qualify for a digital review, your business must:

  • Be Quality Assured.
  • For a more indepth review, have analytics in place and be willing to share this with VisitScotland for the review.
  • Be committed to implementing the recommendations agreed.

To take up this offer please get in touch with your local relationship manager.

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