Fresh insights to help you boost performance, bookings and revenue.
Discover the latest performance data across Scotland’s self-catering market in Key Data’s July 2025 report, created specifically for ASSC members. Using anonymised real-time data pulled directly from leading platforms and managers across the region, the report reveals critical shifts in occupancy, average daily rates, revenue performance, stay lengths and booking behaviour.
Whether you’re noticing a dip in summer occupancy or curious about pricing pressure and shorter booking windows, this report offers the context and tools to respond strategically. Find out which regions are outperforming expectations, how channels like Airbnb and VRBO are tracking, and why a robust data strategy is essential in today’s market.
With tailored market benchmarking and actionable takeaways, this report is essential reading for staying ahead in a rapidly changing hospitality market.
Ready to discover what the numbers reveal and how you can use them to your advantage? 📥 Download and watch the full report and explore your strategy today with Key Data.