Donald Russell is a Scottish Butchers that carefully select the highest quality beef, lamb, pork and more to supply the world’s top restaurants and luxury hotels, and are proud to deliver the same top-quality, great-tasting food direct to holiday properties throughout Scotland. Their British, grass-fed, melt-in-your-mouth steak and their commitment to quality have earned them over 380,000 five-star customer reviews and numerous industry awards.
“We are thrilled to announce our partnership with the ASSC, as part of our mission to bring our award-winning, great-tasting food, to more and more discerning customers across Scotland and beyond. With this partnership, we can now supply the same top-quality food direct to your holiday properties, providing exceptional dining experiences to your guests. As a family business celebrating 50 years, we are deeply rooted in quality and tradition. This year, our brand campaign across STV and Sky marks this significant milestone, underscoring our commitment to excellence, and showcasing all we have to offer to a wider audience. You can watch the campaign here.
As holders of a Royal Warrant for over 30 years, we pride ourselves on delivering top-tier products, loved by our customers, with over 380,000 5-Star reviews and 17 Great Taste Awards in 2023. With a strong social media presence, we are looking forward to working with ASSC members and enhancing their guests’ stays with our premium meat boxes. Our partnership aims to provide ASSC members with an unparalleled service that delights their guests and adds a unique selling point to their properties. With 18% of our existing customers in Scotland and a robust presence across the UK, we offer significant reach, enticing new holidaymakers to discover and enjoy the charm of Scotland’s self-catering accommodations.”
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Josh Brockbank | Head of New Channels