Simply Owners and SuperControl Integration Strengthens Direct Bookings for Self-Catering Owners

If you run a self-catering business in Scotland, you’ll already know how much pressure there is on margins — from rising costs and regulatory change to high commissions charged by major booking platforms. Against this backdrop, direct bookings are no longer a “nice to have” but an essential part of a sustainable business strategy.

That’s why Simply Owners, the direct booking site with no commissions or booking fees, has announced a new integration with UK-based property management system (PMS), SuperControl, designed to make direct bookings easier and more efficient for self-catering property owners. The partnership allows SuperControl users to automatically sync property details, availability and pricing on Simply Owners, reducing manual admin while improving booking accuracy for guests.

Supporting the shift to direct bookings

Direct bookings are popular with many operators and owners, but few have the time or knowhow to focus on boosting these bookings. This integration removes much of that friction, helping owners avoid double bookings and maintain guest confidence, while still benefiting from Simply Owners’ strong visibility and human-focused ethos.

Simply Owners has long appealed to self-catering operators looking to reduce reliance on commission-heavy OTAs. The platform charges no commission at all, and its annual fee typically costs less than the value of a single booking on average, making it one of the most cost-effective direct booking channels available to holiday let owners.

Keeping control in your hands

Direct bookings also allow you to retain control over pricing, guest communication and booking policies — something many Scottish operators value, particularly when managing seasonality, minimum stays and repeat guests. Simply Owners supports this approach by enabling direct contact with guests before booking and giving owners full responsibility for how their property is marketed.

By integrating with SuperControl, owners can now manage this process more efficiently, freeing up time to focus on guest experience, compliance and business growth.

Supporting small self-catering businesses

This partnership is ultimately about supporting small, independent self-catering businesses — the backbone of Scotland’s tourism economy. By combining Simply Owners’ strong UK visibility with SuperControl’s specialist holiday let technology, the integration helps level the playing field, allowing smaller operators to compete more effectively without sacrificing profit.

As an added benefit, SuperControl users joining Simply Owners for the first time can access a reduced first-year fee, while Simply Owners members who sign up to SuperControl are offered a significant discount on the joining fee.

For Scottish self-catering operators looking to reduce costs, simplify operations and strengthen their direct booking strategy, this integration offers a practical, low-risk way to take another step towards long-term sustainability.

Interested owners can find more information about joining Simply Owners or connecting with SuperControl here, and contact Simply Owners on 01623 343 343 or enquiries@simplyowners.net.