As the short-term rental (STR) industry continues to evolve in 2025, Scottish self-caterers face a critical question: is your revenue management strategy keeping up?
Beyond, a global leader in revenue management technology for STRs, has published its inaugural State of Revenue Management Report, revealing how guest behaviour, market volatility, and emerging tech are reshaping the way we price and manage our businesses. The report shows that nearly half of STR hosts and property managers now cite “optimising pricing and revenue” as their top priority—up sharply from previous years.
For UK operators, one trend stands out: booking windows are shrinking. Guests are booking later than ever, with the UK’s average lead time falling to just 31 days—a 9% year-over-year drop. This shift means relying on last year’s data or pacing alone is no longer enough. The report offers insight into how self-caterers can use predictive data, such as guest search trends, to anticipate demand and respond more strategically—before it’s too late.
The report also explores the growing role of automation and artificial intelligence (AI) in pricing, guest communication, and market forecasting, helping operators save time while staying competitive. And with STR regulations tightening across the UK and Europe, forward-planning and smarter pricing are no longer optional—they’re essential.
Whether you manage a countryside cottage, city flat, or coastal retreat, this report offers timely guidance to help you stay informed and agile in an unpredictable landscape.
Read the full report to explore actionable insights, forward-looking data, and tools to help you optimise your self-catering business in 2025 and beyond.