We are delighted to welcome our new partner: Trustist
Who are Trusist?
Trustist help aggregate reviews from multiple platforms, and get stars in organic Google search results, improving trust, search rankings, and direct bookings. It integrates seamlessly with guest messaging, enhancing online reputation while supporting compliance. Trusted by 15,000+ businesses across every industry — from cafés to shops, estate agents to pet sitters, every business can use Trustist to grow sustainably and reduce reliance on OTAs.
A few words from Trustist:
“I’ve seen first-hand how important Google reviews have become in the accommodation sector — they’re often the deciding factor when potential guests are choosing where to stay.
For ASSC members — many of whom run independent or family-owned properties — having a strong local reputation on Google can make a huge difference in standing out against larger competitors and OTAs.
The challenge is that while guests are happy to leave a review, it’s often hard to consistently collect them — and chasing reviews manually takes up valuable time.
That’s why I wanted to bring Trustist to the table. It automates the process of collecting and showcasing Google reviews, helping ASSC members:
- ✅ Rank higher on Google Maps and search
- ✅ Look more trustworthy and professional to new guests
- ✅ Win more direct bookings (and reduce OTA commissions)
- ✅ Save time by removing the manual review follow-up
In fact, my own Gotels Serviced Accommodation was my first customer. I saw the potential straight away — like many in the sector, I needed to drive more direct bookings and reduce reliance on third-party platforms.
I wanted to partner with the ASSC because it’s an organisation that genuinely supports independent Scottish accommodation providers — and Trustist is perfectly aligned with helping those businesses succeed online. From my own experience in the sector, I know how competitive the market can be — and I truly believe this will give members a real advantage.”
Take a look at Trustist’s exclusive member offer here (members must be logged in to view)
Be sure to check out their website and follow them on social media!
Contact Details:
William McBey – Franchisee
07812 212292