If you’re running a self-catering property, you’ll know how competitive the market can be. But there’s one simple, often underestimated tool that can make or break your booking rates: online reviews.
In today’s digital-first world, reviews aren’t just a nice-to-have — they’re a critical trust signal that can directly impact your income.
5★ Ratings = More Bookings
Properties with higher average ratings consistently outperform those with lower scores. In fact:
- A property with a 5★ rating receives up to 3x more bookings than one with just 3★
- 93% of travellers say reviews directly influence their booking decision
- Even a 0.5-star increase in rating can improve your conversion rate significantly
People trust people — and glowing feedback reassures potential guests that they’re making the right choice.
Reviews Build Trust, Fast
Trust is currency in the accommodation world. A polished listing and beautiful photos will grab attention, but reviews close the sale. They show guests what it’s really like to stay with you — and that builds confidence.
According to BrightLocal, 98% of consumers read online reviews for local businesses, and 87% trust them as much as personal recommendations.
How to Strategically Get More Reviews
Getting reviews doesn’t have to be hit-or-miss. Here’s how successful hosts do it:
- Use a system – A review app or automated platform makes it easy to ask every guest
- Be proactive – Communicate clearly before, during, and after the stay
- Delight guests – Small touches (welcome packs, flexible check-ins, handwritten notes) make a big impact
- Follow up – A friendly reminder goes a long way
- Choose your timing – Ask when the guest is happiest (often just after check-out)
Promote Your Reviews Everywhere
Once you have great reviews, use them:
- Add them to your website with a live review feed
- Include them in your email signature and booking confirmations
- Share your best ones on social media with photos
- Display them on Google and your booking platforms
The more places’ people see your 5★ feedback, the more likely they are to book.
Do It All With Trustist
Managing reviews manually can be time-consuming. That’s where a platform like Trustist comes in.
Trustist automatically collects your reviews from Google, Facebook, Trustpilot, and more — and displays them in one simple, powerful dashboard. You can show off your best reviews, track feedback, and boost your visibility online — all without lifting a finger.
It saves you time, energy, and missed opportunities.
Want to see it in action?
On a desktop, hover over it and all the reviews appear, on a mobile please click on the Trustist side bar
👉 Gotels.uk – Serviced Accommodation Aberdeenshire
Want to see how Trustist could work for your business? Book a quick call with William McBey or Visit trustist.com to learn more.
Let your reviews do the talking — and your reputation do the selling.