For membership queries
[email protected]
or call on 07379 257749

Benefits of Joining the ASSC

Guidance Sheets

Everything you need to know about self-catering in Scotland.  A series of guidance sheets to keep members informed and up to date with key business aspects, including marketing, legislation, finance & insurance and business operations.


Commission-free online booking via, with additional marketing opportunities in Featured Accommodation, Holiday Home Spotlight and Loved by Locals areas of the web site, as well as through our social media channels.


The online discussion forum is a simple and convenient place for members from all over the country to actively engage with each other and seek advice, exchange views and best practice.

Annual Conference

With discounted admission for members, the Annual Conference is a key industry networking event, with speakers relevant to the sector, discounts from exhibitors and an opportunity to network with other self-caterers.

Discounts from Trade Suppliers

Our list of recommended suppliers to the trade, who offer discounts and offers to ASSC members, include business and financial service providers, furnishing companies, marketing agencies and photography and video suppliers.

Web Booking Engine & Availability Calendar

Members can benefit from an exclusive low-cost web booking engine and availability calendar which automatically updates your EmbraceScotland and VisitScotland listings.

Advice, News & Networking

Regular newsletters and access to the exclusive members’ area of the web site keep you informed and up-to-date with industry news and networking opportunities.

Specialist Insurance

Bespoke insurance policies for self-caterers covering buildings, contents, public liability and cancellation.

Quality Assurance

Every member has the opportunity to take part in the ASSC’s Committed to Quality Scheme. Members that choose the marketing package and are part of the CTQ Scheme, have the right to use the ASSC logo as a sign of our endorsement. People holding a VisitScotland Quality Assurance award will automatically be accepted as Marketing Members.

Business Advice

Access to telephone advice from specialist legal,  business management and accountancy firms.


Members benefit from the lobbying activities that are carried on throughout the year on national and local issues. Recognised by consultative bodies, local & central government and on every leading tourism group, both national and international, the ASSC ensures that as key issues arise, our members’ interests are represented. Our ethos is to build relationships and collaborate with others to further the interests of the self-catering industry.

Benefits for Trade Suppliers

  • Endorsement from the official Trade Association representing the self-catering sector in Scotland
  • Exposure to over 600 ASSC members
  • Marketing via newsletters and social media
  • Opportunities to sponsor or exhibit at the annual conference and increase exposure
  • Opportunity to send a leaflet out as part of the new members pack
  • Regular updates on industry news
  • Exposure to competitors
  • B2B and B2C networking

What Our Members Say

"As a new self-catering owner I have found the ASSC to be the best source of information, help and advice to get me going, with fast response from the team when needed. I am also benefiting already from being listed on Embrace Scotland with all my first bookings coming from this site. A super all-round service that I would highly recommend to anybody starting out!".
Jane Slaughter, Pinewood Steading, Inverness

“The ASSC has been extremely useful to us in the running of our business.  It has provided us with such helpful information about basic but important things like rates revaluation, private water supplies, and fire safety regulations, as well as giving us the opportunity to network with others running similar businesses.  It has also been supportive to us in so many ways, and provided us with answers to many small administrative queries. The annual AGM meeting is now a highlight in our calendar.”
Denys Mathieson,  Appin House Lodges, Argyll

“Buy one get one free! Subscribe to the Embrace Scotland website and get the support, guidance and advantages of belonging to a professional body free of charge!”
Fiona Briggs, Antonine Wall Cottages, Bonnybridge

“If you want to find the broadest range of quality self-catering in Scotland, Embrace has the best directory”.
Christopher Nairn, Lochend Chalets

Benefits for Agency Members

Agency Membership is available to businesses which manage self-catering properties for other people but who are still able to offer a direct and personal service. Benefits of becoming an Agency Member of the ASSC include:

  • Endorsement from the official Trade Association representing the self-catering sector in Scotland
  • Exposure to over 600 ASSC members, representing over 2,500 properties
  • Marketing via newsletters and social media
  • Opportunities to sponsor or exhibit at the annual conference and increase exposure
  • Regular updates on industry news
  • Networking
  • Industry engagement
  • Being part of the official Trade Association
  • Opportunities for a route to open dialogue with politicians regarding regulations
  • B2B and B2C networking
  • Exposure to competitors
  • Opportunities to create partner relationships with trade suppliers
  • Opportunities to be involved in developing industry working practices and standards through sharing ideas and creating common standards and standard operating procedures
Working with leading industry partners
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