“Green is the New Gold” ASSC Regional Gathering Comes to Stirling

With Special thanks to our Event Sponsors:

Join Us for the Next ASSC Regional Gathering “Green is the New Gold”

Your roadmap to resilience in Scottish self-catering

📅 Date: Monday 3rd November 2025
⏰ Time: 1:15 pm – 5:00 pm
📍 Location: Albert Halls, Stirling

🔗 View the full programme
🔗 Meet the speakers

Tickets:

• ASSC Members – Free (use your exclusive member promo code)
• Non-Members – £25 + booking fee
• Get your tickets here

Are you a self-catering operator, industry professional, or associated business in Scotland’s tourism sector? Don’t miss this essential afternoon of networking, knowledge-sharing, and sector-focused exhibitors – tailored specifically for Scotland’s self-catering community.

Hosted by Fiona Campbell MBE, Chief Executive of the Association of Scotland’s Self-Caterers (ASSC), the Gathering will bring together operators, partners, and policy experts to explore practical, actionable ways to build resilience, embrace responsibility, and shape the future of Scottish tourism.

Expect thought-provoking panels, interactive discussion, and meaningful connections with peers across the sector – all designed to leave you inspired, informed, and ready to take your business forward.

What to Expect

✔️ Networking Opportunities – Connect with fellow self-catering operators, industry experts, and ASSC partners.

✔️ Exhibitor Showcase – Explore services and solutions designed to support self-catering businesses.

✔️ Expert-Led Panels & Presentations – Gain valuable insights and take away practical tools for resilience and growth.

Key Sessions at the Event

💬 State of the Nation Update delivered by Fiona Campbell MBE, setting the scene for the challenges and opportunities ahead.

💬 Panel Discussion 1: Green is the New Gold – What It Really Means to Be a Responsible Self-Catering Business led by Melanie Allen, Director of SCOTO, with contributions from Booking.com, Loch Ken Eco Bothies, and the ASSC. Explore what responsible tourism means in practice, from visitor expectations to achievable actions for operators.

💬 Panel Discussion 2: Tourism at a Crossroads – Regulation, Resilience, and the Road Ahead, chaired by Fiona Campbell MBE, with expert perspectives from WYM Rating, Burness Paull, and Jackie Baillie MSP. A focused look at the key pressures shaping the sector – including Short-Term Let Regulations, Non-Domestic Rates, the Visitor Levy, and climate action – with practical strategies for resilience.

💬 Live Q&A with Fiona Campbell MBE: Your opportunity to put questions directly to the ASSC Chief Executive.

Why Attend?

• Understand the policies and regulations shaping Scottish tourism.
• Discover actionable steps to become a more responsible and competitive self-catering operator.
• Build stronger networks with peers, sector leaders, and suppliers.
• Leave with clear, practical takeaways to strengthen your business and prepare for the future.