“Green is the New Gold” ASSC Regional Gathering Comes to Stirling

With Special thanks to our Event Sponsors:

Join Us for the Next ASSC Regional Gathering “Green is the New Gold”

Your roadmap to resilience in Scottish self-catering

📅 Date: Monday 3rd November 2025
⏰ Time: 1:15 pm – 5:00 pm
📍 Location: Albert Halls, Stirling

🔗 View the full programme
🔗 Meet the speakers

Tickets:

• ASSC Members – Free (use your exclusive member promo code)
• Non-Members – £25 + booking fee
• Get your tickets here

Are you a self-catering operator, industry professional, or associated business in Scotland’s tourism sector? Don’t miss this essential afternoon of networking, knowledge-sharing, and sector-focused exhibitors – tailored specifically for Scotland’s self-catering community.

Hosted by Fiona Campbell MBE, Chief Executive of the Association of Scotland’s Self-Caterers (ASSC), the Gathering will bring together operators, partners, and policy experts to explore practical, actionable ways to build resilience, embrace responsibility, and shape the future of Scottish tourism.

Expect thought-provoking panels, interactive discussion, and meaningful connections with peers across the sector – all designed to leave you inspired, informed, and ready to take your business forward.

What to Expect

✔️ Networking Opportunities – Connect with fellow self-catering operators, industry experts, and ASSC partners.

✔️ Exhibitor Showcase – Explore services and solutions designed to support self-catering businesses.

✔️ Expert-Led Panels & Presentations – Gain valuable insights and take away practical tools for resilience and growth.

Key Sessions at the Event

💬 State of the Nation Update delivered by Fiona Campbell MBE, setting the scene for the challenges and opportunities ahead.

💬 Panel Discussion 1: Green is the New Gold – What It Really Means to Be a Responsible Self-Catering Business led by Melanie Allen, Director of SCOTO, with contributions from Booking.com, Loch Ken Eco Bothies, and the ASSC. Explore what responsible tourism means in practice, from visitor expectations to achievable actions for operators.

💬 Panel Discussion 2: Tourism at a Crossroads – Regulation, Resilience, and the Road Ahead, chaired by Fiona Campbell MBE, with expert perspectives from WYM Rating, Burness Paull, and Jackie Baillie MSP. A focused look at the key pressures shaping the sector – including Short-Term Let Regulations, Non-Domestic Rates, the Visitor Levy, and climate action – with practical strategies for resilience.

💬 Live Q&A with Fiona Campbell MBE: Your opportunity to put questions directly to the ASSC Chief Executive.

Why Attend?

• Understand the policies and regulations shaping Scottish tourism.
• Discover actionable steps to become a more responsible and competitive self-catering operator.
• Build stronger networks with peers, sector leaders, and suppliers.
• Leave with clear, practical takeaways to strengthen your business and prepare for the future.

Supporting Local Communities through ASSC Regional Gatherings 

As part of the Association of Scotland’s Self-Caterers commitment to the communities we visit, and in line with our objectives around responsible tourism, the ASSC is proud to support Start Up Stirling at our upcoming Regional Gathering in Stirling. 

Since 1994, Start Up Stirling has been providing vital assistance to local people in crisis – from operating food banks and rural delivery services, to offering Home Starter Packs and running weekly Community Hubs that help tackle loneliness and isolation. 

For the event, we encourage everyone to bring along non-perishable food items and / or a cash donation to support this essential service as we move into the winter months and navigate challenging times together.

Additional Information

• Refunds available up to 7 days before the event (Eventbrite’s fee is non-refundable).
• If booking more than one ticket, please add each ticket holder’s name as name badges will be printed.
• Your name and company name may be shared with our event partners, where relevant to the event.
• Photos will be taken at this event for marketing purposes.
• If you would like to exhibit at this event, please email anna@assc.co.uk for more information.

We look forward to welcoming you to Stirling on 3rd November 2025 to collaborate, connect, and thrive together!