SuperControl, ASSC and Key Data host inaugural Agency Connect on the eve of Scotland’s new tourism tax
Edinburgh, Scotland – 30 September 2025 – SuperControl, the Association of Scotland’s Self-Caterers (ASSC) and Key Data today launch the inaugural Agency Connect event at the Royal Scots Club in Edinburgh.
This landmark gathering brings together property management agencies from across the UK at a moment of both opportunity and unprecedented challenge for Scotland’s self-catering sector. Hosting the event in Edinburgh, a city at the centre of heated debate over short-term lets and on the eve of the new tourism tax taking effect tomorrow, 1 October, sends a clear message of resilience, collaboration and determination to protect the future of Scottish tourism.
Delegates will tackle the most pressing issues facing the industry, from new regulatory frameworks including DAC7 and Scotland’s Short-Term Let Regulations, to the wider impact of the Visitor Levy. The programme also delivers global perspectives and practical tools, from Around the World in 30 Minutes with Richard Vaughton (Yes Consulting) to Diving into Data with Sally Henry, VP of Business Development at Key Data.
Chris Baxter (SuperControl) said: “Agency Connect is about uniting agencies at a time of real challenge but also incredible opportunity. By coming together we can share knowledge, tools and inspiration to not just survive, but adapt and thrive.”
Fiona Campbell MBE (ASSC) added: “Scotland’s self-catering sector is under intense scrutiny and strain. By hosting Agency Connect in the capital, we shine a spotlight on the importance of responsible, high-quality tourism, and reinforce our determination to help agencies adapt, grow and safeguard the future of this vital part of Scotland’s economy.”
Sally Henry (Key Data) said: “In times of challenge, data provides clarity. By giving agencies the insights they need to act decisively, we help them make smarter choices, remain competitive, and continue to contribute positively to Scotland’s visitor economy.”