Why Become a Member of the ASSC? 

Scotland’s Only Voice for Self-Catering

The Association of Scotland’s Self-Caterers (ASSC), led by Chief Executive Fiona Campbell, is the only trade body dedicated exclusively to protecting and promoting Scotland’s self-catering sector. For over 45 years, we have championed the interests of thousands of businesses – from individual property owners to large complexes and professional agencies. 

In today’s ever-changing landscape, ASSC membership is more vital than ever. We advocate for fair and proportionate regulation, provide expert guidance, and keep you informed, compliant, and competitive. As your voice in government, your source of trusted advice, and your link to a strong professional network, the ASSC is here to support and help develop your self-catering business. 

“I just wanted to say how very grateful I am to be a member of the ASSC.  You have all put so much time and energy into helping all your members, fighting for us, advising us, giving us valuable contacts, and keeping us up to date with the latest information (whether it be COVID, Licensing or just general aids to self-catering). Thank you very much, it has been invaluable for me and will be going forward.”

Member Benefits 

1. Advocacy & Industry Representation

Your trusted voice in policy and regulation. 

• We actively represent your interests to the Scottish Government, local authorities, and tourism bodies. 

• Our work covers key issues including non-domestic rates, short-term let licensing, planning, fire safety, and the visitor levy. 

• Stay informed and protected as the industry evolves.   

2. Expert Guidance & Business Resources

Clarity in a complex landscape. 

• Access exclusive member guidance, policy updates, and templates for key operations. 

• Receive regular exclusive member newsletters* packed with timely updates, expert insights, and practical advice. 

• Member support and guidance for licensing, compliance, and legal matters. 

• We help interpret changing regulations so you can focus on delivering a great guest experience. 

*Example newsletter   

3. Marketing & Promotion

Grow your visibility and attract bookings. 

• Feature your property on ASSC’s consumer-facing marketing platform, EmbraceScotland. 

• Opportunities to join Scotland-wide marketing campaigns. 

• Practical marketing support and advice to reach new guests.  

4. Community, Events & Networking

You’re not alone – connect and collaborate. 

• Join the team at regional gatherings, webinars, and CEO Surgeries 

• Connect with peers via the member forum or WhatsApp community  

• Learn, share and grow with fellow self-caterers    

5.  Savings & Member Discounts

Save money, time, and stress. 

• Access 75+ ASSC Partners through our Trade Directory 

• Enjoy exclusive offers tailored for self-catering businesses.
  

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