Scotland’s Self-Catering Sector Gains Momentum Amidst Challenges: A Look at 2024 ASSC PR Achievements

The self-catering sector in Scotland has faced – and continues to grapple with – significant challenges in recent years, including the lingering impacts of COVID-19, regulatory changes such as Short-Term Let (STL) legislation and the Visitor Levy, as well as the upcoming abolition of the Furnished Holiday Lettings (FHL) tax regime. Yet, amidst these challenges, the Association of Scotland’s Self-Caterers (ASSC) has emerged as a resilient force, championing the industry with tireless advocacy and high-impact public relations efforts throughout 2024.

A Year of Advocacy and Visibility

In 2024, the ASSC made headlines by appearing in over 200 media features, including prominent spots on television and radio, shining a spotlight on the vital role Scotland’s self-catering sector plays in local economies, job creation, and the broader tourism landscape. This heightened visibility underscores the association’s dedication to ensuring that the voice of self-catering operators is heard during a period of unprecedented challenges.

Through these campaigns, the ASSC has emphasised the sector’s critical contributions, from supporting local communities to enhancing Scotland’s appeal as a tourism destination. The result has been a growing awareness among policymakers, stakeholders, and the public of the need for fair and proportionate legislation to sustain this vital sector – the backbone of Scotland’s tourism industry.

ASSC Members: Driving the Future of Scotland’s Self-Catering Industry

The unwavering support of its members is the driving force behind the ASSC’s success. Their loyalty has empowered the association to advocate effectively for the entire self-catering industry, addressing vital issues with evidence-based strategies.

• Policy Advocacy: The ASSC has been at the forefront of discussions surrounding the Visitor Levy, STL regulations, and the abolition of the FHL tax regime, championing for fair solutions that balance tourism growth with the sustainability of self-catering businesses.
• Empowering Businesses: Members benefit from access to timely news, expert guidance, and practical tools that strengthen their business, supporting the mission for Scotland to be a world leader in 21st century tourism.
• Community Building: ASSC members connect through free events, the ASSC Forum, and an active WhatsApp group, cultivating a supportive network of operators who share insights and inspiration to support lobbying and representation efforts

Evidence-Based Action

The ASSC’s work is firmly rooted in data-driven advocacy, leveraging insights from member surveys and reports such as the BiGGAR Economic Impact Study to guide its targeted lobbying efforts. This evidence-based approach has enabled the association to address pressing challenges, including STL Regulations, the Visitor Levy, and the proposed abolition of the FHL tax regime, while proactively preparing for emerging threats like Minimum Energy Standards. At the same time, the ASSC continues to champion vital initiatives, such as preserving the Small Business Bonus Scheme, to safeguard the sector’s future

Looking Ahead

As the challenges facing Scotland’s self-catering sector continue to evolve, the ASSC remains steadfast in its commitment to protecting the industry and ensuring its long-term success. The association’s 2024 achievements highlight not only the importance of its work but also the collective power of its members.

Onwards and Upwards!

Together, we can continue to raise the profile of Scotland’s self-catering sector, ensuring that it thrives as an integral part of the country’s tourism and economic future.