The future of tourism in the Highlands is at a pivotal moment, with the Highland Council currently seeking views on the proposed Highland Visitor Levy. This consultation presents a crucial opportunity for businesses, residents, and visitors alike to voice their concerns, share insights, and ensure decisions are well-informed and fair. Importantly, you do not need to live in the Highlands to contribute your views – all perspectives are valuable.
The proposed levy has sparked significant debate, and the Association of Scotland’s Self-Caterers (ASSC) is urging stakeholders to make their voices heard before the fast-approaching deadline of 31st March 2025. Encouraging friends, family, and loyal visitors to participate can help ensure a well-rounded response that reflects the importance of tourism to the region.
Fiona Campbell, CEO of the ASSC, emphasised the need for careful consideration:
“With the deadline fast approaching, we would encourage all businesses in the area to respond to this important consultation. The ASSC commends The Highland Council for engaging with stakeholders as well as their commitment to an evidence-based approach with a proper assessment of the responses.
Given the value of the tourism sector to the Highlands, we simply cannot afford to make mistakes. If taken forward, it needs to be right from the outset and rushing such an important decision benefits no one.
The ASSC continues to have major reservations about the introduction of a tourist tax in the Highlands and elsewhere in Scotland. We believe that a VAT-attributed percentage rate is overly complex and costly for accommodation providers. This stems from deficiencies in the national legislation and the ASSC will be imploring the Scottish Government to urgently revisit the charging model.
All levels of government must work closely with the business community – those who will ultimately be responsible for the administration of any new tax – so that legislation is fit for purpose and the regulatory burden is minimised.”
Now is the time to act: respond to the consultation, encourage others to do the same, and ensure the tourism industry in the Highlands continues to thrive.